MBA in Marketing: Career & Scope

MBA is a challenging course and the most sought after programme among those who want to pursue their higher education. Choosing a right specialisation is a big challenge among aspiring candidates. There are some MBA Specialisations, which attract large number of students and among them are Marketing, Finance, Information Technology, Human Resource Management, and Operations. These fields are most sought after and in this list Marketing is first preference of every student. A specialisation in the field of Marketing is very lucrative and promising, which makes it more promising. A high level job in this field requires skills and special qualification to meet the requirements of the field. Those who are professionally sound and equipped with knowledge and skills have higher chances of growth in this field.

Eligibility Criteria for MBA in Marketing course: There are many colleges and MBA institutes which offer this course to students with specialisation in Marketing. To get admission in this course you must have completed graduation from any recognised university with at least 50% marks. Some college also ask for score of entrance test like CAT, GMAT, XAT and CMAT etc. There are many institutes too which conducts their own entrance exams to enrol students and selection will be based on their score of entrance exam, their marks in graduation, performance in Group discussion and Personal interview round.

Focus of Programme: Aspirants can take admission in two year full time MBA programme, there are many institutes which offer two years and one year diploma courses. These programmes focus more on marketing, sales, advertising, people management, finance, etc.

Career Opportunities: A students who has completed his/her MBA degree can work on different profiles. A student can work as marketing manager, head/brand manager, marketing research analyst, new product manager, marketing head, area marketing head, etc. Candidates with sound knowledge in marketing can work as market planning executives.

Work profile and scope in the field: An aspiring candidate’s work profile can include various aspects such as branding, planning, promotional campaigns, client research, setting marketing goals, analysing and designing marketing strategies. These work profiles may vary from company to company and designation to designation. A candidate can work with marketing companies, advertising agencies, FMCG companies, financial sector, IT companies and with any sector which have their marketing department.

List of top 10 B-Schools offering Marketing

1. Indian Institute of Management, Ahmedabad (IIM A)
2. Indian Institute of Management, Calcutta (IIM C)
3. Indian Institute of Management, Bangalore (IIM B)
4. Indian Institute of Management, Lucknow (IIM L)
5. Xavier Labour Research Institute, Jamshedpur (XLRI)
6. ISB - Indian School of Business, Hyderabad
7. FMS - Faculty of Management Studies, University of Delhi
8. Indian Institute of Management, Indore (IIMI)
9. Indian Institute of Management, Kozhikode, (IIMK)
10. Jamnalal Bajaj Institute of Management Studies, (JBIMS)